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Three Obstacles to Pitching an Editor

I pitch companies’ stories to editors and bloggers for a living. While I certainly haven’t gotten the formula down pat completely, I have figured out a few tips that you can use if you decide to go it...

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Why Now’s Not a Good Time To Pitch PR

In my world, things shut down from Thanksgiving weekend to the New Year. That’s not to say I don’t work, I just work less. And that’s because so does everyone else. Unless you’re in retail sales, the...

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Lead411 Awards New York City’s Hottest Companies of 2011

The month of February marks Lead411′s awards season for New York City’s Hottest Companies in 2011. This exciting list is made up of privately-held organizations in the NYC region that are involved in...

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Smart PR: Focus on Trade Publications, Not Wall Street Journal

I got out of the PR pitching industry recently. Clients simply have the wrong expectations about what we can do for them. They want to get on the cover of the Wall Street Journal; meanwhile, I’m...

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